Level 3 Marketing Management Course

Ready to Build a Career in Marketing Management but Don’t Know Where to Start?

No marketing experience? New to branding, customer engagement, and marketing strategies?

Develop essential marketing skills, understand how businesses attract and retain customers, and build a strong foundation for exciting career opportunities in the UK’s marketing industry!

✅ Master Marketing Management Fundamentals — Learn essential marketing principles, market segmentation, audience targeting, and effective marketing strategies.
✅ Develop Product & Brand Management Knowledge — Explore how businesses position their brands, manage products, and communicate with target audiences.
✅ Build Marketing Communication & Customer Relationship Skills — Understand marketing campaigns, customer relationship management, customer experience, and ethical marketing practices.
✅ Explore Career Opportunities — Build industry-relevant knowledge for marketing roles in agencies, retail businesses, in-house marketing teams, and other professional environments.

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COURSE OVERVIEW

Explore the principles of marketing strategy, brand development and customer engagement with this Level 3 Marketing Management Course. The programme introduces the foundations of marketing management, including market segmentation, targeting strategies and the role of marketing in meeting customer needs and business objectives.

Throughout the course, you will examine product and brand management, marketing communications and campaign management. The curriculum also explores Customer Relationship Management (CRM), customer experience, marketing ethics, compliance and responsible marketing practices, helping you understand how these areas contribute to effective marketing decisions.

Designed for learners interested in marketing and business management, this course provides foundational knowledge of marketing activities, customer relationships and the principles involved in planning and managing marketing initiatives.

Key Curriculum Areas

• Marketing Management Foundations: Understand fundamental marketing principles and their role in business.

• Market Segmentation and Targeting: Explore how organisations identify and target different customer groups.

• Product and Brand Management: Examine approaches to developing and managing products and brands.

• Marketing Communications and Campaign Management: Understand how marketing messages and campaigns are planned and coordinated.

• Customer Relationship Management and Experience: Explore CRM principles and their role in customer engagement.

• Marketing Ethics and Compliance: Understand responsible marketing practices and relevant ethical considerations.

COURSE CURRICULUM

MODULE 1: FOUNDATIONS OF MARKETING MANAGEMENT

This module introduces the core principles of marketing management and establishes a foundation for understanding how marketing contributes to organisational objectives and customer-focused decision-making.

Main learning topics:

• Marketing management foundations
• Core marketing principles
• Marketing management activities
• Customer-focused marketing
• Marketing and organisational objectives

MODULE 2: MARKET SEGMENTATION AND TARGETING STRATEGIES

This module explores how markets can be divided into different customer groups and how organisations can identify and target appropriate audiences.

Main learning topics:

• Market segmentation
• Customer groups
• Target market identification
• Targeting strategies
• Customer needs and market opportunities

MODULE 3: PRODUCT AND BRAND MANAGEMENT

This module examines the management of products and brands as important elements of marketing strategy.

Main learning topics:

• Product management
• Brand management
• Product positioning
• Brand development
• Managing products and brands

MODULE 4: MARKETING COMMUNICATION STRATEGIES AND CAMPAIGN MANAGEMENT

This module explores marketing communications and campaign management, focusing on how organisations communicate with their target audiences.

Main learning topics:

• Marketing communication strategies
• Campaign management
• Marketing messages
• Audience communication
• Coordinating marketing campaigns

MODULE 5: CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AND CUSTOMER EXPERIENCE

This module focuses specifically on Customer Relationship Management and customer experience. It develops understanding of how organisations manage customer relationships and seek to create positive customer experiences.

Main learning topics:

• Customer Relationship Management
• CRM principles
• Customer experience
• Customer relationship management skills
• Customer-focused strategies

MODULE 6: MARKETING ETHICS, COMPLIANCE, AND RESPONSIBILITY

This module explores the importance of ethical and responsible marketing and introduces compliance considerations within marketing activities.

Main learning topics:

• Marketing ethics
• Marketing compliance
• Responsible marketing
• Ethical decision-making
• Marketing responsibility

WHO IS THIS COURSE FOR?

Aspiring Marketing Professionals

Learners interested in marketing careers can develop foundational knowledge of marketing management, segmentation, branding, communications and customer relationships.

Customer Relationship Management Professionals

People interested in CRM can develop knowledge of customer relationship management principles and customer experience.

Customer Service Professionals

The CRM and customer experience module can help customer-facing professionals understand marketing-related approaches to managing customer relationships.

Sales and Business Development Professionals

People working in sales or business development can benefit from understanding segmentation, targeting, customer relationships and marketing communications.

Brand and Communications Professionals

The product and brand management and marketing communications modules are relevant to learners interested in brand and communications activities.

Business Owners and Entrepreneurs

Business owners can develop broader knowledge of market segmentation, targeting, branding, customer relationships and responsible marketing.

Marketing Assistants

Learners already supporting marketing activities can strengthen their understanding of the wider marketing management process.

Career Changers

People considering a move into marketing, customer experience or CRM-related work can use the programme to build relevant subject knowledge.

Learners Seeking Customer Relationship Management Training

The dedicated CRM and customer experience module makes the programme relevant to people searching for customer relationship management training, a customer relationship management course or customer relationship management courses.

REQUIREMENTS

No formal entry requirements were supplied for this programme.

Learners should check individual job requirements separately, as employers may request specific qualifications, marketing experience, technical abilities or industry knowledge.

SKILLS YOU CAN DEVELOP

Marketing Management Skills

Develop an understanding of fundamental marketing management principles and activities.

Market Segmentation Skills

Learn how market segmentation can be used to understand and organise different customer groups.

Targeting Skills

Develop knowledge of approaches used to identify and target appropriate market segments.

Product Management Skills

Build awareness of principles involved in managing products within a marketing context.

Brand Management Skills

Develop knowledge of managing and developing brands as part of marketing activity.

Marketing Communication Skills

Understand how organisations communicate marketing messages to target audiences.

Campaign Management Skills

Develop knowledge of organising and managing marketing campaigns.

Customer Relationship Management Skills

Build knowledge of CRM principles and how organisations manage customer relationships.

Customer Experience Skills

Develop awareness of customer experience and its importance to customer-focused organisations.

CRM Skills

Build broader CRM skills through the dedicated Customer Relationship Management and Customer Experience module.

Marketing Ethics Awareness

Understand the importance of ethical, compliant and responsible marketing practices.

LEARNING OUTCOMES

By completing the curriculum, learners should be able to:

1. Explain the fundamental principles of marketing management.
2. Describe the purpose of market segmentation and targeting.
3. Identify approaches to managing products and brands.
4. Explain the role of marketing communication strategies.
5. Describe key principles of campaign management.
6. Explain the purpose of Customer Relationship Management.
7. Identify factors relevant to customer experience.
8. Apply marketing and customer-focused concepts to business contexts.
9. Explain the importance of marketing ethics and compliance.
10. Describe the principles of responsible marketing practice.

CAREER PATHS

The programme develops transferable marketing and customer-management knowledge rather than qualifying learners for one specific occupation. The roles below are potential career directions, but actual requirements vary by employer, sector, experience and seniority.

Marketing Executive

Typical UK Salary: Approximately £25,000–£40,000

How the course is relevant: The curriculum covers marketing management, segmentation, targeting, product and brand management, communications and campaign management. These areas are relevant to marketing executive responsibilities.

Marketing Assistant

Typical UK Salary: Approximately £22,000–£30,000

How the course is relevant: The programme can provide useful foundational knowledge for learners supporting marketing activities, including communications, campaigns, segmentation and customer-focused marketing.

Digital Marketing Executive

Typical UK Salary: Approximately £24,000–£40,000

How the course is relevant: Marketing management, targeting, communications, campaigns and customer experience are relevant to broader digital marketing activities. Specific digital marketing roles may require additional technical skills.

CRM Executive

Typical UK Salary: Approximately £25,000–£40,000

How the course is relevant: Module 5 focuses specifically on Customer Relationship Management and customer experience, making the programme particularly relevant to learners exploring CRM-focused positions.

Customer Experience Executive

Typical UK Salary: Approximately £25,000–£40,000

How the course is relevant: The CRM and customer experience module develops knowledge relevant to understanding customer relationships and customer-focused strategies.

Brand Executive

Typical UK Salary: Approximately £25,000–£40,000

How the course is relevant: Module 3 focuses on Product and Brand Management, while the wider programme covers segmentation, targeting and marketing communications relevant to brand activities.

Marketing Coordinator

Typical UK Salary: Approximately £24,000–£35,000

How the course is relevant: Campaign management, marketing communications, segmentation and marketing management provide relevant background for coordinating marketing activities.

Customer Relationship Manager

Typical UK Salary: Approximately £30,000–£50,000+

How the course is relevant: CRM, customer experience and customer relationship management skills are central to the curriculum. More senior customer relationship management positions generally require relevant professional experience.

FREQUENTLY ASKED QUESTIONS

What is a Level 3 Marketing Management Course?

A Level 3 Marketing Management Course provides structured learning in marketing management, market segmentation, targeting, product and brand management, communications, campaigns, CRM, customer experience and responsible marketing.

What is customer relationship management?

Customer Relationship Management, commonly called CRM, refers to approaches organisations use to manage and develop relationships and interactions with customers.

What is customer relationship management training?

Customer relationship management training develops knowledge and skills related to managing customer relationships, customer interactions and customer experience. This programme includes a dedicated CRM and customer experience module.

What is a customer management course?

A customer management course typically focuses on how organisations understand, engage with and manage relationships with customers. The Level 3 Marketing Management Course includes Customer Relationship Management and Customer Experience.

Is this a customer relationship management course?

Yes. Although the programme covers broader marketing management, Module 5 is specifically dedicated to Customer Relationship Management (CRM) and Customer Experience.

What are customer relationship management courses?

Customer relationship management courses are programmes that develop knowledge of CRM principles, customer relationships and customer experience. They can range from introductory learning to specialist professional training.

What is a CRM course?

A CRM course is training focused on Customer Relationship Management. Depending on the programme, it can cover customer relationships, customer experience, CRM strategies and related business practices.

What are customer relationship management skills?

Customer relationship management skills include the ability to understand customer needs, manage customer relationships, communicate effectively and contribute to positive customer experiences. The exact skills vary by role.

What are CRM skills?

CRM skills are abilities related to managing customer relationships and customer information or interactions. They can include customer communication, relationship management, customer experience and CRM strategy.

Why is customer relationship management important in marketing?

CRM is important because marketing is not only concerned with attracting customers; it also involves understanding customer needs and supporting ongoing relationships and experiences.

Does this course teach customer relationship management?

Yes. Module 5 specifically covers Customer Relationship Management and Customer Experience.

Does this course provide customer relationship management training?

Yes. The CRM module provides structured learning about Customer Relationship Management and customer experience within the wider context of marketing management.

Can this course help develop customer relationship management experience?

The programme can develop knowledge and skills related to CRM, but studying a course is not the same as gaining professional workplace experience. Practical experience normally comes through employment, placements, projects or other real-world activities.

Can I develop CRM skills through this course?

Yes. The dedicated CRM and customer experience module can help develop knowledge relevant to customer relationship management skills and CRM skills.

What is market segmentation?

Market segmentation is the process of dividing a broader market into groups based on relevant characteristics or needs. Module 2 focuses on Market Segmentation and Targeting Strategies.

What is targeting in marketing?

Targeting involves selecting particular market segments or customer groups that an organisation intends to focus its marketing activities on.